Welcome to Moccasin Guru

Hi there, I’m Aj and I’ve been buying shoes, trainers, flip flops, sandals, sneakers, work shoes, jump rope shoes, cross training shoes, etc for years.  Now, I’m not one of these people who owns 100’s or 1000’s of pairs of shoes, but when I do buy a new pair I like to research them to the nth degree. When I bought my most recent pair of squash shoes I ended up researching lateral movement stabilisers and ergo heel cups and what they did before deciding to buy them.  And it’s not as if I buy a new pair every year. I want to get the best pair of shoes that last.

I also happen to suffer from supination of the feet.  If you don’t know what that means, don’t worry, it’s just a fancy way for me to say that I walk on the outside of my feet.  Over the years I’ve learnt that this is a considerable factor in all the injuries I’ve picked up. Now if you do supinate you’re fairly prone to suffering ankle injuries, as I’ve got older and learned more about the issue and the impact it has on me, I’ve tried to make smarter decisions.  And that is what Moccasin guru is about. It’s about sharing what I’ve learned with you.

My Mission On This Site Is To Help You Buy The Right Shoes For The Right Occasion

How I create Content

All the content you will find on this site has been planned and edited by me to ensure we meet the highest quality standards. I do use freelance writers to help me put articles together but nothing is put online without a green light from me, the chief editor. This is to ensure all information we publish is accurate and you can trust it to make purchase decisions.

Unfortunately I can’t buy and test every pair of shoes that is in the market and therefore the majority of reviews and analysis will be based on online research and feedback from real customers.  When I am able to provide a personal review, I will highlight it as such for you.

What I can assure you of is that there are no reviews on the site influenced by any form of brand sponsorship.  I want this site to be a place you can trust and for you to use my information to make the best decision for yourself when it comes to buying your next pair of shoes.

What's In It For You?

If you resonate with the following statements, you will enjoy the content you find on this site:

  • You want to understand exactly why one shoe is better than another for you.  You want information, details and honest analysis that lets you make an informed choice.
  • You want to feel comfortable enough to enjoy the activities that you’re doing without wondering if you’ve brought the right footwear for the job.
  • You want shoe advice based on customer experience and not commercial sales pages

If you are on board with this, I look forward to having you read my guides and reviews.


Founder and Editor at Moccasin Guru

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